Full Access Papers
1
Digital Payments in India: Exploring the Convenience, Risks, and Strategies to Protect Users from Fraud
Author(s): Ritu Sharma, Prof. (Dr.) Hanuman Prasad Malonia
DOI: https://doi.org/10.5281/zenodo.20578882
Cite this article: Ritu Sharma, & Prof. (Dr.) Hanuman Prasad Malonia. (2026). Digital Payments in India: Exploring the Convenience, Risks, and Strategies to Protect Users from Fraud. Pahal Horizon, An International Research Journal, 6(2), 1–10. https://doi.org/10.5281/zenodo.20578882
2
Transformation of consumer behaviour towards digital payments in local small markets (with reference to Agra City)
Author(s): Dr. Kamna Dhawan, Sangati Singh
DOI: https://doi.org/10.5281/zenodo.20584524
Cite this article: Dr. Kamna Dhawan, & Sangati Singh. (2026). Transformation of consumer behaviour towards digital payments in local small markets (with reference to Agra City). Pahal Horizon, An International Research Journal, 6(2), 11–30. https://doi.org/10.5281/zenodo.20584524
3
Jam Trinity: A Study On Three Pillars Of Digital Financial Inclusion
Author(s): Soniya, Prof. M.K. Shastri
DOI: https://doi.org/10.5281/zenodo.20586572
Cite this article: Soniya, & Prof. M.K. Shastri. (2026). Jam Trinity: A Study On Three Pillars Of Digital Financial Inclusion. Pahal Horizon, An International Research Journal, 6(2), 31–43. https://doi.org/10.5281/zenodo.20586572
4
Trans-Inclusive HR Policies: Perceptions Of Binary Employees In The IT Sector
Author(s): Shweta Chaudhary, Dr. Rohit Sinha
DOI: https://doi.org/10.5281/zenodo.20584395
Cite this article: Shweta Chaudhary, & Dr. Rohit Sinha. (2026). Trans-Inclusive Hr Policies: Perceptions Of Binary Employees In The It Sector. Pahal Horizon, An International Research Journal, 6(2), 44–58. https://doi.org/10.5281/zenodo.20584395
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A Study on Online Shopping Behaviour, Safety Perceptions and Consumer Satisfaction
Author(s): Prof. Namita Srivastava, Prof. Sanjay Jain, Vishakha Chanchal
DOI: https://doi.org/10.5281/zenodo.20583277
Cite this article: Prof. Namita Srivastava, Prof. Sanjay Jain, & Vishakha Chanchal. (2026). A Study on Online Shopping Behaviour, Safety Perceptions and Consumer Satisfaction. Pahal Horizon, An International Research Journal, 6(2), 59–78. https://doi.org/10.5281/zenodo.20583277
6
Effectiveness of Digital Marketing for SMEs and Customer Satisfaction: A Study on Strategies, Challenges and Opportunities
Author(s): Preeti Jha, Prof. M.K Shastri
DOI: https://doi.org/10.5281/zenodo.20583756
Cite this article: Preeti Jha, & Prof. M.K Shastri. (2026). Effectiveness of Digital Marketing for SMEs and Customer Satisfaction: A Study on Strategies, Challenges and Opportunities. Pahal Horizon, An International Research Journal, 6(2), 79–90. https://doi.org/10.5281/zenodo.20583756
7
Understanding Neuromarketing: Applications, Limitations, and Ethical Consideration
Author(s): Mridula Pandey, Prof. (Dr.) Ravi Maheshwari
DOI: https://doi.org/10.5281/zenodo.20584308
Cite this article: Mridula Pandey, & Prof. (Dr.) Ravi Maheshwari. (2026). Understanding Neuromarketing: Applications, Limitations, and Ethical Consideration. Pahal Horizon, An International Research Journal, 6(2), 91–112. https://doi.org/10.5281/zenodo.20584308
8
Creating Emotional Value in Digital Markets: An Exploratory Study of Experiential Marketing
Author(s): Saumya Trivedi, Prof. Kranti Singh
DOI: https://doi.org/10.5281/zenodo.20580427
Cite this article: Saumya Trivedi, & Prof. Kranti Singh. (2026). Creating Emotional Value in Digital Markets: An Exploratory Study of Experiential Marketing. Pahal Horizon, An International Research Journal, 6(2), 113–129. https://doi.org/10.5281/zenodo.20580427
9
Innovative Approach in Teaching Microstrip Patch Antennas
Author(s): Sandhya Mann
DOI: https://doi.org/10.5281/zenodo.20586605
Cite this article: Sandhya Mann. (2026). Innovative Approach in Teaching Microstrip Patch Antennas. Pahal Horizon, An International Research Journal, 6(2), 130–139. https://doi.org/10.5281/zenodo.20586605
10
Digital Literacy and Employability: How Digital Payment Systems (UPI, Wallets) Fuel E-Commerce Growth
Author(s): Ms. Kashish Agarwal
DOI: https://doi.org/10.5281/zenodo.20583556
Cite this article: Ms. Kashish Agarwal. (2026). Digital Literacy and Employability: How Digital Payment Systems (UPI, Wallets) Fuel E-Commerce Growth. Pahal Horizon, An International Research Journal, 6(2), 140–149. https://doi.org/10.5281/zenodo.20583556
11
Consumer Perception Of Artificial Intelligence And Its Impact On Online Shopping Behaviour
Author(s): Drishti Jain, Dr. Anand Kumar Parashar
DOI: https://doi.org/10.5281/zenodo.20582451
Cite this article: Drishti Jain, & Dr. Anand Kumar Parashar. (2026). Consumer Perception of Artificial Intelligence and Its Impact on Online Shopping Behaviour. Pahal Horizon, An International Research Journal, 6(2), 150–165. https://doi.org/10.5281/zenodo.20582451
12
Digital Transformation for a Developed India: The Role of Artificial Intelligence and Emerging Technologies in Achieving Viksit Bharat 2047
Author(s): Dr. Y Satguru Roshan
DOI: https://doi.org/10.5281/zenodo.20583903
Cite this article: Dr. Y Satguru Roshan. (2026). Digital Transformation for a Developed India: The Role of Artificial Intelligence and Emerging Technologies in Achieving Viksit Bharat 2047. Pahal Horizon, An International Research Journal, 6(2), 166–186. https://doi.org/10.5281/zenodo.20583903
13
The Evolving Role of Artificial Intelligence in Enhancing Data Privacy Compliance_A Case Study on GDPR and Emerging AI Regulations in Cyber Security
Author(s): Dr. Neeraj Emmanuel Eusebius
DOI: https://doi.org/10.5281/zenodo.20629890
Cite this article: Dr. Neeraj Emmanuel Eusebius. (2026). The Evolving Role of Artificial Intelligence in Enhancing Data Privacy Compliance_A Case Study on GDPR and Emerging AI Regulations in Cyber Security. Pahal Horizon, An International Research Journal, 6(2), 187–204. https://doi.org/10.5281/zenodo.20629890
14
AI, Blockchain and FinTech-Driven Credit Transformation for MSME Modernization in India
Author(s): CA Ashmit Agarwal, Dr. Meenakshi Chawla
DOI: https://doi.org/10.5281/zenodo.20629916
Cite this article: CA Ashmit Agarwal, & Dr. Meenakshi Chawla. (2026). AI, Blockchain and FinTech-Driven Credit Transformation for MSME Modernization in India. Pahal Horizon, An International Research Journal, 6(2), 205–212. https://doi.org/10.5281/zenodo.20629916
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Conceptual Role Of Artificial Intelligence In Vehicle Scrappage Policy In India: Perspectives And Sustainability Roadmap
Author(s): Ms Akrati Upadhyay, Dr. Raju Thomas
DOI: https://doi.org/10.5281/zenodo.20629948
Cite this article: Ms Akrati Upadhyay, & Dr. Raju Thomas. (2026). Conceptual Role Of Artificial Intelligence In Vehicle Scrappage Policy In India: Perspectives And Sustainability Roadmap. Pahal Horizon, An International Research Journal, 6(2), 213–223. https://doi.org/10.5281/zenodo.20629948
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आर्टिफिशियल इंटेलिजेंस: बिजनेस मैनेजमेंट में एक वैचारिक प्रतिमान बदलाव
Author(s): प्रो. संजीव शर्मा
DOI: https://doi.org/10.5281/zenodo.20629980
Cite this article: प्रो. संजीव शर्मा. (2026). आर्टिफिशियल इंटेलिजेंस: बिजनेस मैनेजमेंट में एक वैचारिक प्रतिमान बदलाव. Pahal Horizon, An International Research Journal, 6(2), 224–226. https://doi.org/10.5281/zenodo.20629980
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Time-Varying Market Integration Among Brics Stock Indices
Author(s): Dr. Kajol Verma, Dr. Shivangi Paliwal
DOI: https://doi.org/10.5281/zenodo.21062216
Cite this article: Dr. Kajol Verma, & Dr. Shivangi Paliwal. (2026). Time-Varying Market Integration Among Brics Stock Indices. Pahal Horizon, An International Research Journal, 6(2), 227–238. https://doi.org/10.5281/zenodo.21062216
18
Mapping Research Trends in Virtual Teaching in Higher Education: A Bibliometric Review
Author(s): Dr. Bejender Kumar Agarwal, Akshay Srivastava
DOI: https://doi.org/10.5281/zenodo.21063258
Cite this article: Dr. Bejender Kumar Agarwal, & Akshay Srivastava. (2026). Mapping Research Trends in Virtual Teaching in Higher Education: A Bibliometric Review. Pahal Horizon, An International Research Journal, 6(2), 239–247. https://doi.org/10.5281/zenodo.21063258