Pahal Horizon | Volume 6 Issue 2 Full Access
Full Access | Volume 6 Issue 2

AI, FinTech and Digital Inclusion in Emerging India @ 2047

This issue explores the transformative role of Artificial Intelligence, Financial Technology, and digital payment systems in shaping India's economic future. It examines how emerging technologies are driving financial inclusion, consumer behaviour, and sustainable development toward Viksit Bharat 2047.

Full Access Papers

1

Digital Payments in India: Exploring the Convenience, Risks, and Strategies to Protect Users from Fraud

Author(s): Ritu Sharma, Prof. (Dr.) Hanuman Prasad Malonia

DOI: https://doi.org/10.5281/zenodo.20578882

Cite this article: Ritu Sharma, & Prof. (Dr.) Hanuman Prasad Malonia. (2026). Digital Payments in India: Exploring the Convenience, Risks, and Strategies to Protect Users from Fraud. Pahal Horizon, An International Research Journal, 6(2). https://doi.org/10.5281/zenodo.20578882

2

Transformation of consumer behaviour towards digital payments in local small markets (with reference to Agra City)

Author(s): Dr. Kamna Dhawan, Sangati Singh

DOI: https://doi.org/10.5281/zenodo.20584524

Cite this article: Dr. Kamna Dhawan, & Sangati Singh. (2026). Transformation of consumer behaviour towards digital payments in local small markets (with reference to Agra City). Pahal Horizon, An International Research Journal, 6(2). https://doi.org/10.5281/zenodo.20584524

3

Jam Trinity: A Study On Three Pillars Of Digital Financial Inclusion

Author(s): Soniya, Prof. M.K. Shastri

DOI: https://doi.org/10.5281/zenodo.20586572

Cite this article: Soniya, & Prof. M.K. Shastri. (2026). Jam Trinity: A Study On Three Pillars Of Digital Financial Inclusion. Pahal Horizon, An International Research Journal, 6(2). https://doi.org/10.5281/zenodo.20586572

4

Trans-Inclusive HR Policies: Perceptions Of Binary Employees In The IT Sector

Author(s): Shweta Chaudhary, Dr. Rohit Sinha

DOI: https://doi.org/10.5281/zenodo.20584395

Cite this article: Shweta Chaudhary, & Dr. Rohit Sinha. (2026). Trans-Inclusive HR Policies: Perceptions Of Binary Employees In The IT Sector. Pahal Horizon, An International Research Journal, 6(2). https://doi.org/10.5281/zenodo.20584395

5

A Study on Online Shopping Behaviour, Safety Perceptions and Consumer Satisfaction

Author(s): Prof. Namita Srivastava, Prof. Sanjay Jain, Vishakha Chanchal

DOI: https://doi.org/10.5281/zenodo.20583277

Cite this article: Prof. Namita Srivastava, Prof. Sanjay Jain, & Vishakha Chanchal. (2026). A Study on Online Shopping Behaviour, Safety Perceptions and Consumer Satisfaction. Pahal Horizon, An International Research Journal, 6(2). https://doi.org/10.5281/zenodo.20583277

6

Effectiveness of Digital Marketing for SMEs and Customer Satisfaction: A Study on Strategies, Challenges and Opportunities

Author(s): Preeti Jha, Prof. M.K Shastri

DOI: https://doi.org/10.5281/zenodo.20583756

Cite this article: Preeti Jha, & Prof. M.K Shastri. (2026). Effectiveness of Digital Marketing for SMEs and Customer Satisfaction: A Study on Strategies, Challenges and Opportunities. Pahal Horizon, An International Research Journal, 6(2). https://doi.org/10.5281/zenodo.20583756

7

Understanding Neuromarketing Applications, Limitations, and Ethical Consideration

Author(s): Mridula Pandey, Prof. (Dr.) Ravi Maheshwari

DOI: https://doi.org/10.5281/zenodo.20584308

Cite this article: Mridula Pandey, & Prof. (Dr.) Ravi Maheshwari. (2026). Understanding Neuromarketing Applications, Limitations, and Ethical Consideration. Pahal Horizon, An International Research Journal, 6(2). https://doi.org/10.5281/zenodo.20584308

8

Creating Emotional Value in Digital Markets: An Exploratory Study of Experiential Marketing

Author(s): Saumya Trivedi, Prof. Kranti Singh

DOI: https://doi.org/10.5281/zenodo.20580427

Cite this article: Saumya Trivedi, & Prof. Kranti Singh. (2026). Creating Emotional Value in Digital Markets: An Exploratory Study of Experiential Marketing. Pahal Horizon, An International Research Journal, 6(2). https://doi.org/10.5281/zenodo.20580427

9

Innovative Approach in Teaching Microstrip Patch Antennas

Author(s): Sandhya Mann

DOI: https://doi.org/10.5281/zenodo.20586605

Cite this article: Sandhya Mann. (2026). Innovative Approach in Teaching Microstrip Patch Antennas. Pahal Horizon, An International Research Journal, 6(2). https://doi.org/10.5281/zenodo.20586605

10

Digital Literacy and Employability: How Digital Payment Systems (UPI, Wallets) Fuel E-Commerce Growth

Author(s): Ms. Kashish Agarwal

DOI: https://doi.org/10.5281/zenodo.20583556

Cite this article: Ms. Kashish Agarwal. (2026). Digital Literacy and Employability: How Digital Payment Systems (UPI, Wallets) Fuel E-Commerce Growth. Pahal Horizon, An International Research Journal, 6(2). https://doi.org/10.5281/zenodo.20583556

11

Consumer Perception Of Artificial Intelligence And Its Impact On Online Shopping Behaviour

Author(s): Drishti Jain, Dr. Anand Kumar Parashar

DOI: https://doi.org/10.5281/zenodo.20597325

Cite this article: Drishti Jain, & Dr. Anand Kumar Parashar. (2026). Consumer Perception Of Artificial Intelligence And Its Impact On Online Shopping Behaviour. Pahal Horizon, An International Research Journal, 6(2). https://doi.org/10.5281/zenodo.20597325

12

Digital Transformation for a Developed India: The Role of Artificial Intelligence and Emerging Technologies in Achieving Viksit Bharat 2047

Author(s): Dr. Y Satguru Roshan

DOI: https://doi.org/10.5281/zenodo.20583903

Cite this article: Dr. Y Satguru Roshan. (2026). Digital Transformation for a Developed India: The Role of Artificial Intelligence and Emerging Technologies in Achieving Viksit Bharat 2047. Pahal Horizon, An International Research Journal, 6(2). https://doi.org/10.5281/zenodo.20583903

13

The Evolving Role of Artificial Intelligence in Enhancing Data Privacy Compliance: A Case Study on GDPR and Emerging AI Regulations in Cyber Security

Author(s): Dr. Neeraj Emmanuel Eusebius

DOI: https://doi.org/10.5281/zenodo.20584078

Cite this article: Dr. Neeraj Emmanuel Eusebius. (2026). The Evolving Role of Artificial Intelligence in Enhancing Data Privacy Compliance: A Case Study on GDPR and Emerging AI Regulations in Cyber Security. Pahal Horizon, An International Research Journal, 6(2). https://doi.org/10.5281/zenodo.20584078

14

AI, Blockchain and FinTech-Driven Credit Transformation for MSME Modernization in India

Author(s): CA Ashmit Agarwal, Dr. Meenakshi Chawla

DOI: https://doi.org/10.5281/zenodo.20580255

Cite this article: CA Ashmit Agarwal, & Dr. Meenakshi Chawla. (2026). AI, Blockchain and FinTech-Driven Credit Transformation for MSME Modernization in India. Pahal Horizon, An International Research Journal, 6(2). https://doi.org/10.5281/zenodo.20580255

15

Conceptual Role Of Artificial Intelligence In Vehicle Scrappage Policy In India: Perspectives And Sustainability Roadmap

Author(s): Ms Akrati Upadhyay, Dr. Raju Thomas

DOI: https://doi.org/10.5281/zenodo.20583423

Cite this article: Ms Akrati Upadhyay, & Dr. Raju Thomas. (2026). Conceptual Role Of Artificial Intelligence In Vehicle Scrappage Policy In India: Perspectives And Sustainability Roadmap. Pahal Horizon, An International Research Journal, 6(2). https://doi.org/10.5281/zenodo.20583423

16

आर्टिफिशियल इंटेलिजेंस: बिजनेस मैनेजमेंट में एक वैचारिक प्रतिमान बदलाव

Author(s): प्रो. संजीव शर्मा

DOI: https://doi.org/10.5281/zenodo.20584643

Cite this article: प्रो. संजीव शर्मा. (2026). आर्टिफिशियल इंटेलिजेंस: बिजनेस मैनेजमेंट में एक वैचारिक प्रतिमान बदलाव. Pahal Horizon, An International Research Journal, 6(2). https://doi.org/10.5281/zenodo.20584643